Several photographers over the years have been hired via social media. But they all have the same complaint: it’s getting harder for that to happen. So many of them have taken to other platforms to get work. This year, photographers have been finding success on the new VSCO Hub platform — a space that helps brands find professional photographers to create the imagery they need. One of the most fun parts of this are the brand challenges — where the cream rises to the top of the community. And most of all, it’s giving back power to the photographers who deserve it.